About

About Craig

Thirty years deep into the golf swing, and still fascinated by it.

PGA Coach · Founder, Fairways London

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I've been taking the golf swing apart since I was a boy. Three decades later I'm still at it, and the fascination hasn't dimmed. Most of what I believe about coaching came out of that long, stubborn search — gathering thousands of fragments from every system and coach I could find, most of them overlapping, plenty of them contradictory, and slowly working out how they fit. Until the picture that had always looked like a circle turned out to be a sphere.

Both Halves

The mechanics and the mind

Most coaches pick a side — the technical or the mental. I went deep on both. On one side, root-cause biomechanics: the knees, the core, the positions almost nobody teaches well, and the efficiency that decides which movements are worth their cost. On the other, the mental game — I've read everything Rotella wrote, and Zen Golf, and The Inner Game of Golf, and even trained in hypnotherapy.

That second half taught me the thing I now build everything around:

Confidence needs evidence.

You can tell yourself you're a great player all you like, but the belief only sticks once the work has earned it. Do the work, see it improve, and the confidence follows on its own — earned, and far harder to shake.

The Background

How I got here

I'm a PGA professional. My background runs through the Justin Rose Golf Academy and six years working alongside DP World Tour coaches — time that sharpened how I think about the swing at the very top of the game. In 2026 I opened Fairways London, a six-bay indoor coaching and fitting studio in the heart of the City, so the coaching would have a home built exactly around this way of working.

Two Names

Craig Skudder Golf & Fairways London

You'll see two brands, and they do different jobs. Craig Skudder Golf — this site — is where the thinking lives: the method, the writing, the philosophy behind how I coach. Fairways London is where the coaching actually happens, day to day, bay to bay. One is the how and the why; the other is the room with the door open.